Charith Heenpalla  ·  F&B Content & Strategy

Food & Beverage
Content Specialist

From rooftop Tokyo kitchens above Dubai to coral reefs beneath the Indian Ocean — crafting the stories that make extraordinary dining unforgettable.

About

A seasoned F&B content strategist with a career forged across some of the world's most storied dining rooms, private island resorts, and culturally rooted culinary institutions.

With a sharp editorial eye and a palate educated across four countries and three oceans, this specialist brings a rare combination of cultural fluency, hospitality intelligence, and content craft to every brand they touch. Their work sits at the intersection of food storytelling, digital strategy, and luxury positioning — building audiences for restaurants that deserve to be discovered, and deepening the loyalty of those already in love with them.


From translating the meticulous craft of a Tsukiji-sourced omakase into scroll-stopping content, to communicating the soul of a Lebanese mezze table in the heart of the world's most ambitious financial district, their writing and strategy carry the weight of genuine knowledge — not surface-level aesthetics. They understand that great F&B content doesn't just describe food; it makes you feel the heat of a teppanyaki flame, taste the salt of an ocean breeze, and reach for a reservation.

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Dubai, UAE
  • TOMO Dubai Award-winning Japanese fine dining, 17th floor of Raffles Hotel — ingredients flown twice weekly from Japan, panoramic city skyline views
  • Al Mandaloun DIFC Michelin Guide recognised authentic Lebanese restaurant; established 1988, terrace overlooking the gardens of the Dubai International Financial Centre
  • Entrecôte Café de Paris The iconic Swiss institution at Dubai Mall — a century-old secret sauce, next to the world-famous fountain; a single legendary menu, done perfectly
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Sri Lanka
  • Ministry of Crab Asia's 50 Best Restaurants (2015–2022); housed in Colombo's 400-year-old Dutch Hospital — a global icon of Sri Lankan mud crab, by Chef Dharshan Munidasa
  • Chinese Dragon Café A beloved Colombo institution synonymous with Sri Lankan-Chinese heritage cuisine and a cult following built over decades
  • Upali's The definitive home of authentic Sri Lankan cuisine — an institution cherished by locals and sought out by discerning visitors
🇲🇻 🇸🇬
Maldives & Singapore
  • Only BLU The Maldives' largest under-ocean restaurant — 6.8 m below sea level, 190 sqm of coral-framed dining at OBLU Ailafushi & Lobigili; award-winning Best Restaurant
  • Just Veg & Pier Six Atmosphere Kanifushi, Lhaviyani Atoll — the Maldives' first vegetarian restaurant & a manta ray-shaped overwater seafood and teppanyaki fine dining destination
  • House on the Moon Singapore — a Michelin-connected dessert dining concept by Chef Hüseyin Turan & Juan Amador; where pastry technique and savoury cuisine dissolve into one extraordinary experience
Areas of Expertise
Content Strategy & Positioning
Building the narrative architecture of a brand — from voice and tone guidelines to editorial calendars that serve both culture and commercial objectives.
Luxury & Fine Dining Copywriting
Translating the language of the kitchen — provenance, technique, terroir — into prose that sells tables, not just dishes. Menu writing, brand storytelling, and campaign copy.
Social & Digital Content
Platform-native content creation across Instagram, TikTok and beyond — with a deep understanding of hospitality visual language, food aesthetics, and engagement-driven storytelling.
Cross-Cultural F&B Intelligence
Fluency across Japanese, Lebanese, French, Sri Lankan, Maldivian and contemporary European culinary traditions — enabling authentic, culturally resonant communication for international brands.
Island & Resort Dining
Specialist experience in the distinct content demands of remote luxury resort dining — where atmosphere, exclusivity, and emotional experience must carry the narrative as much as the food itself.
Brand Launches & Campaigns
From new concept launches to seasonal campaign rollouts — strategic content that builds pre-opening buzz, drives first-visit footfall, and deepens long-term brand loyalty.

"The best F&B content doesn't describe a meal —
it makes the reader crave an experience before they've even seen the menu."

TOMO Dubai rooftop terrace sunset skyline
TOMO Dubai — Raffles Hotel Rooftop
Al Mandaloun DIFC food shoot Dubai
Al Mandaloun — DIFC, Dubai
Only BLU underwater restaurant Maldives aerial
Only BLU — Maldives
Only BLU underwater dining coral reef
Only BLU — Under the Ocean