{"id":33,"date":"2026-05-31T04:25:20","date_gmt":"2026-05-31T04:25:20","guid":{"rendered":"https:\/\/charithheenpalla.com\/library\/?p=33"},"modified":"2026-05-31T04:25:21","modified_gmt":"2026-05-31T04:25:21","slug":"premium-fb-design-framework","status":"publish","type":"post","link":"https:\/\/charithheenpalla.com\/library\/2026\/05\/31\/premium-fb-design-framework\/","title":{"rendered":"Premium F&#038;B Design Framework"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>A Practical Design System for Creating Social Posts, Stories, Menus, Flyers and Video Content That Feel Premium<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Objective<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Create content that feels editorial, luxurious, modern and intentional\u2014regardless of who creates it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This framework is based on one principle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium design is not about adding more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium design is about deciding what deserves attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world&#8217;s best hospitality brands do not look expensive because they use more colours, more fonts or more graphics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They look expensive because they eliminate everything that doesn&#8217;t matter.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 1: The Luxury Equation<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Luxury = Space + Hierarchy + Restraint<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most restaurant marketing starts with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More text<\/li>\n\n\n\n<li>More offers<\/li>\n\n\n\n<li>More logos<\/li>\n\n\n\n<li>More images<\/li>\n\n\n\n<li>More information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Premium design starts with the opposite question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What can be removed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before publishing any design, ask:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Remove<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extra text<\/li>\n\n\n\n<li>Extra colours<\/li>\n\n\n\n<li>Extra graphics<\/li>\n\n\n\n<li>Extra logos<\/li>\n\n\n\n<li>Extra calls-to-action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keep<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One image<\/li>\n\n\n\n<li>One message<\/li>\n\n\n\n<li>One focal point<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If everything is important, nothing is important.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 2: Think Like a Magazine Editor<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine opening a luxury magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you notice first?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the body copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the fine print.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You notice the photograph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then the headline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then the supporting information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium design follows the same sequence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Attention Order<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hero Visual<\/li>\n\n\n\n<li>Headline<\/li>\n\n\n\n<li>Supporting Information<\/li>\n\n\n\n<li>Details<\/li>\n\n\n\n<li>Logo<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The logo should be the signature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the main event.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 3: Empty Space Is a Design Element<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses treat empty space as wasted space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury brands treat empty space as a feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider a fine dining restaurant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every table is not squeezed together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every wall is not covered in decoration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every menu page is not filled edge to edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same principle applies to design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Premium Rule<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Leave 30\u201350% of the canvas intentionally empty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empty space creates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus<\/li>\n\n\n\n<li>Sophistication<\/li>\n\n\n\n<li>Calm<\/li>\n\n\n\n<li>Confidence<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Crowded designs feel anxious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spacious designs feel expensive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 4: Typography Should Behave Like a Restaurant<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Think about a dining experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Main Course<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The reason people came.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Supporting Courses<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Important but secondary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Details<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Necessary but not memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typography should work the same way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use only two fonts:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Font One<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For headlines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Font Two<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Never use three or four fonts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more fonts you add, the less authority the design has.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 5: Make Importance Visible<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">If someone stood ten metres away from your design, could they tell what matters most?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If not, the hierarchy is weak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple rule:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Headline<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Largest<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Supporting Information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Half the size<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Body Copy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Half again<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fine Print<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Smallest<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The viewer should never need to decide where to look first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design should decide for them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 6: Colour Like a Luxury Brand<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Premium brands rarely use more colours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They use fewer colours with greater discipline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful formula:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>70%<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Primary colour<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>20%<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Secondary colour<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10%<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accent colour<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of a luxury hotel lobby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The experience is not built from ten competing colours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is built from a restrained palette with one carefully chosen highlight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same principle applies to marketing materials.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 7: Use Contrast Instead of Decoration<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">When a design feels weak, many people add:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More colours<\/li>\n\n\n\n<li>More icons<\/li>\n\n\n\n<li>More effects<\/li>\n\n\n\n<li>More graphics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Premium brands do something different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They create contrast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large headline, small details<\/li>\n\n\n\n<li>Dark background, light typography<\/li>\n\n\n\n<li>Detailed food photography, simple layout<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contrast creates interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decoration creates noise.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 8: Photography Creates Perceived Value<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The fastest way to make a design look expensive is not changing the typography.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is choosing a better image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for photographs with:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Directional Light<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Light from a window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Light from the side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soft shadows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Depth<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Foreground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subject.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Background.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Texture<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Steam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glass.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceramics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Linen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These details communicate craftsmanship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flat lighting communicates mass production.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 9: Crop Like an Editor<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Most businesses photograph products as if they are creating a catalogue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium brands photograph products as if they are creating a story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple rule:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Show 70%<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hide 30%<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Allow part of the dish, cocktail or scene to extend beyond the frame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The human brain is naturally curious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is partially hidden often feels more interesting than what is fully revealed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 10: Four Premium Content Modes<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of designing every post from scratch, choose one of four approaches.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Gallery<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Purpose<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Showcase the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best For<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signature dishes<\/li>\n\n\n\n<li>Cocktails<\/li>\n\n\n\n<li>Product launches<\/li>\n\n\n\n<li>Interior photography<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formula<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The image does most of the talking.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Magazine<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Purpose<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tell a story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best For<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New menus<\/li>\n\n\n\n<li>Campaign launches<\/li>\n\n\n\n<li>Brand announcements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formula<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use generous space and strong typography.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design should feel like a magazine cover.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Invitation<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Purpose<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create exclusivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best For<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wine dinners<\/li>\n\n\n\n<li>Chef&#8217;s tables<\/li>\n\n\n\n<li>VIP events<\/li>\n\n\n\n<li>Private experiences<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formula<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Minimal information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maximum confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The less you say, the more exclusive it feels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Showcase<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Purpose<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create desire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best For<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hero dishes<\/li>\n\n\n\n<li>Seasonal specials<\/li>\n\n\n\n<li>Limited editions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formula<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The product dominates the composition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything else supports it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 11: Stories Should Behave Like Conversations<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands try to communicate everything in a single story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium brands spread information across multiple screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Screen One<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The announcement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Screen Two<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The visual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Screen Three<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Screen Four<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One idea per screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One purpose per screen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Principle 12: Text on Video<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Video already contains movement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Movement already creates complexity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text should simplify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use three components only:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hook<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Three to six words.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Context<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One short line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Action<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One short line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anything longer belongs in the caption.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>The Premium Audit<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Before publishing anything, ask:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can I remove 20% more?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If yes, remove it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can one element become significantly larger?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If yes, enlarge it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is there only one focal point?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If not, simplify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is the logo smaller than the headline?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It usually should be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is at least 30% of the design empty?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If not, remove elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Would this still feel premium if the logo disappeared?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If not, the design is relying on branding rather than design.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>The One-Sentence Rule<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Whenever you&#8217;re unsure what to do, remember:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One focal point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plenty of space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow that rule consistently and your content will move closer to luxury editorial publishing and further away from conventional restaurant marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Practical Design System for Creating Social Posts, Stories, Menus, Flyers and Video Content That Feel Premium The Objective 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